Australian company pays $500M in cash for Israeli social gaming firm

The Australian company Aristocrat Leisure Ltd. has acquired the Israeli social gaming startup Plarium Global Ltd. for $500 million in cash. Plarium is considered one of the leading social gaming companies in the world, with over 1,200 employees worldwide.
Avraham Shalel Photo Credit: Reuters/Channel 2 News

The Australian company Aristocrat Leisure Ltd. has purchased the Israeli social gaming startup Plarium Global Ltd. for $500 million in cash. Plarium, which was represented in the deal by the Israeli law firm Goldfarb Seligman, is considered one of the leading companies for social gaming development for mobile devices, social media and computers in the world. Plarium has over 250 million users and about 1,200 employees worldwide.

Plarium CEO and co-founder Avraham Shalel said he is proud of the impressive deal and thanked his employees. “I am very proud of the success we have achieved since establishing the business in 2009,” he said. “The hard work and efforts of Plarium’s employees have positioned Plarium as a world class mobile game publisher. Aristocrat is an ideal partner for us given our common aspiration to be a global leader in social gaming, which will be accelerated through leveraging Aristocrat's financial, strategic and operational resources.”

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Plarium is one of the many Israeli companies with an astonishing record. Among other things, the company spends a substantial amount of its time creating high-quality experiences for game enthusiasts worldwide. The company is headquartered in Herzliya Pituah and operates eight offices and studios throughout Europe and the US.

“The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast growing mobile social gaming market,” Aristocrat CEO and managing director Trevor Croker stated. “This immediately expands our addressable market from US$3.2 billion in the Social Casino segment to US$25.4 billion when including the Strategy, Casual and RPG segments. It also provides us a stronger platform to target the US$43.6 billion overall mobile and web games market as growth segments.”



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