Israel takes fight against de-legitimization, boycott a step further with new app, website

The Israeli Strategic Affairs Ministry will launch a new website on Sunday, dedicated to unifying Israel’s defenders around the world. On the same day, a unique app that helps pro-Israel activists stand up for the country will be launched.
Celebrating Israel in Jerusalem, 2017 Photo Credit: Mendy Hechtman/Flash 90

On Sunday, Israeli Strategic Affairs Minister Gilad Erdan will launch a new initiative to unite those standing up for Israel all around the world: 4IL. The website will include videos, graphics, articles and other content related the fight against anti-Israel propaganda and the de-legitimization of the Jewish state.

Simultaneously, the Israeli-American Council and the Interdisciplinary Center in Herzliya will launch the app. This unique app gives anyone who wants to stand up for Israel “simple but effective” online tasks. Even though these tasks take less than two minutes a day to complete, they have a major impact on the fight against the BDS efforts.

Celebrating Israel in Jerusalem, 2014 Photo Credit: Hadas Parush/Flash 90

The 4IL global campaign will kick off with a series of events in New York, beginning with the annual Celebrate Israel Parade, which will mark the 50th anniversary of the reunification of Jerusalem. Erdan and New York Governor Andrew Cuomo will be leading the parade, which will be attended by MKs, Jerusalem Mayor Nir Barkat, senators, congressmen and tens of thousands of Israel supporters.

The official launching ceremony of the website will take place at the IAC’s Celebrate Israel Festival as thousands of members from the Jewish-Israeli community collectively carry out the inaugural task of the campaign, which is dedicated to Israel’s capital city of Jerusalem.

“The State of Israel is under constant attack by de-legitimizers working to demonize Israel online and undermine our legitimacy as the nation-state of the Jewish People,” Erdan explained. “For this reason, I am initiating an international effort to unite Israel's supporters around the globe and provide them with a platform that strengthens their activities, with tools that will help all of us fight hatred together and with resources to spread the truth.”

Gilad Erdan Photo Credit: Marc Israel Sellem/Flash 90

“As part of the campaign, we will provide Israel's supporters with videos, graphics, articles and content,” Erdan continued. “Along with civil society initiatives such as the application developed by Israeli-American Council (IAC) and IDC students, we believe that this will be a game-changer in defending Israel online and around the world.”

The face of Israeli Strategic Affairs Ministry’s public diplomacy campaign will be former Israeli beauty queen Titi Aynaw and actress Ariel Mortman, who is the star of an upcoming Netflix series.

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