Israeli startup partners with boxing champion Floyd Mayweather

Today, undefeated boxing champion Floyd Mayweather announced a partnership with Israeli social casino company Playtrex: “As soon as I saw Wild Poker, I knew I wanted to become part of it.”
Mayweather Photo credit: Reuters/ Channel 2 News

Today (Tuesday), undefeated boxing champion Floyd Mayweather announced a partnership with Israeli company Playtrex. As part of the deal, Mayweather will become a character and presenter of the company’s most popular game- Wild Poker.

In Wild Poker, each player can play as one of many characters, or champs, most of which are animals. Each champ has their own unique strength that provides a certain advantage. For example, a giraffe may sneak a peek at the opponent’s card and a shark can smell a weak hand. 

"As soon as I saw Wild Poker, I knew I wanted to become part of it,” Mayweather stated. “I’m constantly asked to put my name on stuff, but Wild Poker is different than any game I’ve ever seen. It’s poker but it goes to the next level. There’s a whole new level of strategy with the power ups. It's a cutting-edge game, this is that next thing and like everything I put my name on, Wild Poker is the best ever.”

“Our mission with Wild Poker is to evolve the social casino genre to make it more fun and appealing to all types of players,” stated Playtrex CEO Daniel Kashmir. “By adding Floyd as a presenter within the game, it shows that we are committed to providing game experiences that can’t be found in any other social casino game.”



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