Micro-donations can maximize your donation impact – both for short-term and long-term charity goals. Non-profits are taking note of this trend, showcasing the impact that a small donation can have on their work. But there are many worthy organizations vying for our dollars. The question is- which one should you choose?
A young child battles the aftermath of leukemia treatments
The holiday season is a time that inspires altruism. Whether propelled by the seasonal gift giving or wanting to start the upcoming year with a ripple effect of kindness, charitable giving is at a yearly high between #GivingTuesday and December 31.
Most of us have a limited amount of money available for charitable giving. But there are many worthy organizations vying for our dollars. Deciding which non-profit to give to is a unique form of “window shopping.” While usually people give to charities close to their heart, sometimes people are suddenly moved by issues outside of their own immediate experience. We see this often in the charitable work of celebrities. Angelina Jolie’s work with humanitarian and refugee issues is a classic example. Kim Kardashian-West recently became a champion for the homeless crisis in LA, despite never having experienced anything close to that level of poverty in her lifetime.
You don’t need to have a star’s bank account to make a real impact on a cause. They say that “every little helps” and in the case of non-profit donations, this is definitely true. Studies show that with the rise of digital giving, micro-fundraising is at an all-time successful high.
That means that if you only have a small amount to give, or if you have a number of charities you’d like to be involved with, you can make a significant difference with small sums. Micro-donations can maximize your donation impact – both for short term and long term charity goals.
Non-profits are taking note of this trend, showcasing the impact that a small donation can have on their work. Israeli non-profit ICSN (Israel Cancer Support Network) provides practical and emotional support for cancer patients. Their current micro-giving campaign demonstrates how micro-sums of money can have a significant effect.
For example, for the price of a pumpkin spice-latte, you can provide coffee and refreshments to chemo patients and their loved ones at an oncology unit in Israel. For the cost of an Uber ride to midtown, you can fund a week’s worth of rides for cancer patients traveling to and from the hospital for their treatments.
Beyond short-term goals, small donations help charitable organizations grow at the grassroots level, which many charities have found to be key when it comes to the future of fundraising. According to the Third Sector, a leading publication that tracks trends in the non-profit sector, major components of successful fundraising in today’s economic and social dynamics are micro-donations, contactless transactions and a strong social media presence.
They point out how technology has made giving easy, affordable and convenient. According to their research, there were more funds raised last year via card donations than cash. Furthermore, with the reach of social media, worthy charities from around the world now have a wider platform of donors.
Whoever, however and whatever you give this year, it’s important to point out that you should research the organization(s) you give to thoroughly since giving is often an emotional decision, as opposed to a rational one.