Tel Aviv Global and Tourism is turning some of the city’s hotels into “Smart Hotels” by combining the city’s technology companies and tourism industry.
Israel’s non-stop city has embarked on a new mission involving its large startup technology community and tourism industry. According to the Tel Aviv-Yafo Municipality, several travel Apps that were created in the city are being integrated into over 10% of the city’s hotels, turning them into “Smart Hotels.”
“The Apps will allow tourists to enjoy improved communication with the hotels before and during their stay, enhanced segmentation in suggesting activities and events, advanced tourist profiling for hotel marketers and more,” wrote the Tel Aviv-Yafo Municipality in an official statement.
Tel Aviv has been recognized internationally for its startup achievements. Just recently, Tel Aviv was ranked the No. 1 startup ecosystem outside the US. In addition, the city was named the Smartest City in the World for 2014. However, Tel Aviv is not just well-known for its startups and hi-tech companies, it is also a top tourist destination for international travelers.
Tel Aviv at night
Tel Aviv Global and Tourism has merged these two fields. Some of the Tel Aviv tourism startups that will be participating in the new initiative are Howazit, Dotz and Aspectiva.
The Tel Aviv hotels that will be taking part in the “Smart Hotels” initiative are Royal Beach, Isrotel Tower, the Dan Group hotels, Deborah, Golden Beach, Arkadia Tower, Carlton, Mergoza, West, Alexander, Embassy, Cucu and Port.
This project will allow the Tel Aviv hotels to become more tech savvy, as they are incorporating the Apps in their hotel services.
CEO of Tel Aviv Global and Tourism Eytan Schwartz said: “Tel Aviv has been recognized as one of the world’s smartest cities, taking advantage of its flourishing startup ecosystem to improve its residents’ quality of life. This smart quality is now being leveraged in our tourism industry as part of the “Smart Hotels” initiative: to make the experience of visiting Tel Aviv easier, more connected and fun, while lowering the price of vacationing in our nonstop city. The result will benefit international tourists, Israeli visitors, and local startups.”