The Volkswagen Group, Intel’s Mobileye and Champion Motors has announced plans to deploy Israel’s first self-driving ride hailing service in 2019. The Volkswagen Group will provide the electric vehicles and bring in its in-depth knowledge and competency about design and deployment of user-centered mobility services.

Volkswagen, Mobileye and Champion Motors will use New Mobility in Israel to serve as a global beta site for testing the Mobility-as-a-Service model using autonomous electric vehicles. The project will start in early 2019 and scale to commercialization by 2022. New Mobility in Israel will roll out in phases and grow quickly from several dozen to hundreds of self-driving electric vehicles.

This initiative harnesses the disruptive power of several trends in the automotive industry: autonomous vehicle platforms changing the way we control vehicles, electric vehicles changing how we power vehicles, and Mobility-as-a-Service changing how we access mobility.

“We firmly believe that self-driving electric vehicles will offer Israel and cities around the world safe, clean and emission-free mobility, which is accessible and convenient. We are looking forward to this partnership with our local partners Mobileye and Champion Motors from Israel,” said Dr. Herbert Diess, CEO of the Volkswagen Group.

“We are delighted to embark on a joint venture with a world-leading automotive OEM, aimed at delivering a transformational mobility service,” said Professor Amnon Shashua, Mobileye CEO and senior vice president at Intel. “Our service aims to intelligently and dynamically adapt to the urban mobility needs of the 21st Century, catering to the mobility-mileage demands within the city while minimizing the direct/indirect incurred societal costs – air/noise pollution, congestion and safety.”