In a full-page ad in the New York Times, 300 powerful women in Hollywood unveiled a program to combat sexual harassment in workplaces across the US. With $13 million in donations, the campaign includes a legal fund to protect women in less privileged industries from sexual harassment and the consequences of reporting it.

Alyssa Milano's tweet started the #MeToo campaign in 2017

Alyssa Milano’s tweet started the #MeToo campaign in 2017 Photo Credit: EPA

After 2017’s #MeToo campaign that sought to highlight the daily struggles faced by women worldwide, 300 powerful women in Hollywood have announced the launch of the #TimesUp initiative, intended to tackle sexual harassment in the industry and elsewhere. The program was unveiled in an full-page ad in the New York Times on Monday and was initiated by female directors, executives, writers, agents and actresses in the entertainment industry

The campaign is set to fight sexual harassment in all workplaces, from Hollywood to blue-collar industries. With $13 million collected in donations, the group launched a defense fund to help women working in less privileged industries to protect themselves from sexual misconduct and the consequences of reporting it. The program will also work towards legislation that will penalize workplaces that tolerate sexual harassment or silence its victims, among other projects.

“The struggle for women to break in, to rise up the ranks and to simply be heard and acknowledged in male-dominated workplaces must end. Time’s up on this impenetrable monopoly,” wrote the campaign’s organizers in an open letter.

Time’s Up comes amid a turbulent year in Hollywood as hundreds of women in the industry spoke out against sexual harassment in the wake of the Harvey Weinstein affair. The initiative’s donors include Meryl Streep, Reese Witherspoon, Natalie Portman, Steven Spielberg and his wife Kate Capshaw and Emma Stone.