On Sunday, the World Jewish Congress (WJC) launched its annual “We Remember” campaign ahead of International Holocaust Remembrance Day. The organization hopes that the campaign will reach 500 million people worldwide after last year’s campaign reached more than 250 million.


#WeRemember Photo Credit: Screenshot from WJC’s YouTube video

The World Jewish Congress (WJC) launched on Sunday its annual “We Remember” campaign as International Holocaust Remembrance Day (January 27) approaches. The initiative is focused on remembering and honoring the victims of the Holocaust.

In a video that was uploaded to YouTube, the WJC explained why it is important to commemorate the victims: “We must remember because the survivors among us are dwindling. We must remember because now it is our responsibility along with the children and grandchildren of survivors to protect our future. We must remember because today anti-Semitism is on the rise again all around the world. We must remember because Holocaust deniers are relentless. We must remember because ‘Never Again’ seems to happen again and again…We must remember because we owe it to our ancestors and to our children.”

Watch: The launch of the WJC campaign

The 2017 campaign reached more than 250 million people around the world. This year, the WJC hopes to double the reach of the campaign.